First Time ExportersProgramme 2025
Programme Outline
Programme Outline
Programme Outline
Now in its 8th year, the FTE programme has been delivered to SME's across Ireland in partnership with the Local Enterprise Offices in Ireland and local councils in the UK. Over 200 companies have completed the programme with many now exporting across the UK, Europe, the US and Asia
Over a 12 week period, we provide companies with the key s
Now in its 8th year, the FTE programme has been delivered to SME's across Ireland in partnership with the Local Enterprise Offices in Ireland and local councils in the UK. Over 200 companies have completed the programme with many now exporting across the UK, Europe, the US and Asia
Over a 12 week period, we provide companies with the key skills required to successful exporting, along with practical support to research the market and connect with new buyers. Our programme is designed to ensure that each participant, regardless of the stage of their development, get the proper level of attention to enable them to take those first steps to exporting, setting realistic goals and ensuring that the appropriate level of resource is available to achieve their objectives
Key Elements
Programme Outline
Programme Outline
- 6 practical workshops delivered by export professionals
- 1-2-1 mentoring with a senior business consultant
- Market research provided by the HMC team
- Networking and collaboration within the group
- Developing new sources of funding and support
- Support to in-market visits and trade shows
Workshop Content
Programme Outline
Workshop Content
- Introduction to Exporting - creating a plan, market research & identify target markets
- Building your value Proposition - internal SWOT, competitor analysis, product development
- Understanding the market - segmentation, ideal customer, buyer persona
- Export Marketing Strategy - finding customers, sales channels, promotion, digital media, e-comm
- Introduction to Exporting - creating a plan, market research & identify target markets
- Building your value Proposition - internal SWOT, competitor analysis, product development
- Understanding the market - segmentation, ideal customer, buyer persona
- Export Marketing Strategy - finding customers, sales channels, promotion, digital media, e-commerce, pricing
- Export Sales Skills - Prospecting, account management, negotiation, tendering
- Executing the Export Plan - implemention, monitoring, getting paid, managing agents, funding options